The Entrepreneur Struggle.

Starting a business is one thing but turning into a success is another.

Cashflow is king and making sales is often where most turn to.

The latest digital ad strategy, funnel hack, content platform reign supreme.

But the core foundation and the real struggle is to find a sticky idea.

One so good that people pay you in advance because they cannot live without it.

One where people willingly use their social currency to share with others.

Where people find any reason to bring it up in conversation.

Imagine the position of strength your business has when your job is less about convincing and more about keeping up with demand.

Rather than iterate a product create your own audience and find what they need first then develop minimal viable solutions they can test and give you feedback on.

Not all people who say they have a real problem will pay for the solution.

It's a long-distance game and the struggle is reading between the lines of what the customer says, what they actually need, what they are willing to pay for and what will spread.

Vaughan.