Matter A Lot To Few.

We are a metrics obsessed society. 

How many Instagram follows do you have? YouTube views, email list size, how many widgets did you sell?

Numbers do matter but it’s a slippery slope toward disappointment, not enlightenment.

There's a good saying in network marketing: width for show; depth for doe!

Simply put focus on mattering a lot to few people.

In business and entrepreneurship the key is to find 10, 100 maybe 1,000 people who would be so angry if you stopped doing or selling what you’re selling that they would petition you to start again. 

This equates to a very successful business. 

Do 10,000,000 views on a video really matter?

You may think it does but not all views are created equal. 

The power is in the quality and type of person behind your product, service or business. 

I have had clients put my business in their will so their benefactors could spend their inheritance on my business, I have had them cry because they had to leave the city and could no longer be part of it and others who will fly me across the world to do my work with them.

The key is to love, involve and fill a deep need with your clients so much so that you matter to each other beyond just finding the next person or 10 million.

Numbers do not equal meaningfulness.

Depth of relationship does.

Vaughan.